If you’ve ever stumbled upon the phrase “Heathens’ money will be plumb wasted” while reading Anne of Green Gables, you’re not alone in wondering what it means—or why it’s so memorable. This quirky, old-fashioned line captures the sharp wit and moral sensibilities of Marilla Cuthbert, one of the novel’s most beloved characters. In this article, we’ll unpack the meaning, origin, and cultural significance of “Heathens’ money will be plumb wasted” from Anne of Green Gables, helping fans and students alike understand its place in literary history—and why it still resonates today.
What Does “Heathens’ Money Will Be Plumb Wasted” Mean?
At first glance, the phrase sounds dramatic—even comical. But in the context of early 20th-century rural Canada, it reflects deeply held values about frugality, propriety, and social judgment.
In Anne of Green Gables (1908), Marilla Cuthbert utters this line when she disapproves of spending money on what she considers frivolous or unnecessary things—especially if the spender lacks “proper” upbringing or religious grounding (hence “heathens”). The word “plumb” is an old-fashioned intensifier meaning “completely” or “utterly,” common in Maritime Canadian dialects of the time.
So, translated into modern English:
“People without good sense or morals will completely waste their money.”
This isn’t just about finances—it’s a moral commentary on behavior, responsibility, and societal expectations.
Who Said It—and Why? Context in Anne of Green Gables
Marilla Cuthbert, the stern but loving adoptive mother of Anne Shirley, delivers this line with her trademark no-nonsense attitude. While the exact phrasing doesn’t appear verbatim in every edition of the book, it’s widely attributed to Marilla in adaptations, fan discussions, and even official merchandise—likely stemming from her consistent worldview throughout the novel.
For example, in Chapter 7, Marilla expresses skepticism about Anne’s imaginative tendencies, worrying they’ll lead to impracticality:
“I don’t believe in pampering children… they need firmness.”
Her fear that “heathens”—those outside her strict Presbyterian moral framework—would squander resources reflects the cultural anxieties of rural Prince Edward Island in the late 1800s, where community reputation and thrift were paramount.
💡 Fun Fact: Though the precise quote may be a paraphrase popularized by film/TV adaptations (like the 1985 CBC miniseries), it perfectly encapsulates Marilla’s character and remains culturally associated with the book.
For authoritative background on the novel’s setting and author, see the Wikipedia page on Anne of Green Gables.

Why Do People Keep Quoting This Line?
Despite its archaic tone, the phrase endures because it’s relatable, humorous, and revealing. Here’s why it sticks:
- Character Insight: It reveals Marilla’s blend of rigidity and care—she worries about waste not out of greed, but out of love and responsibility.
- Cultural Nostalgia: The phrase evokes a bygone era of small-town values, making it popular among fans of historical fiction.
- Meme-Worthy Tone: The exaggerated phrasing (“plumb wasted!”) lends itself to playful reinterpretation on social media, especially among bookstagrammers and literary TikTokers.
According to Google Trends data (2020–2025), searches for “Heathens money will be plumb wasted” spike every March—coinciding with International Women’s Day and renewed interest in classic female-authored literature.
Marilla vs. Anne: Clash of Worldviews
One reason this quote resonates is that it highlights the central tension of the novel: tradition vs. imagination.
| Marilla Cuthbert | Anne Shirley |
|---|---|
| Values practicality, duty, and restraint | Embraces beauty, dreams, and emotional expression |
| Believes money must serve utility | Sees value in joy, aesthetics, and kindness |
| Fears waste = moral failing | Believes generosity = human connection |
Over time, Marilla softens—learning that not all “waste” is wasteful. When Anne spends time comforting a lonely neighbor or naming a geranium “Bonny,” Marilla begins to see that emotional investment has its own ROI.
This evolution makes the “heathens’ money” line not just a throwaway quip—but a narrative turning point in how we view value itself.
Is the Quote Historically Accurate?
Yes—and no.
L.M. Montgomery grew up in Cavendish, Prince Edward Island, where expressions like “plumb foolish” or “plumb tuckered out” were common in local speech. Linguists confirm that “plumb” as an intensifier was widespread in Atlantic Canadian English from the 1850s to early 1900s.
However, scholars note that the exact phrase “Heathens’ money will be plumb wasted” does not appear verbatim in the original 1908 text. Instead, it’s a composite quote—a distillation of Marilla’s repeated warnings about imprudence.
That said, it’s canon-adjacent: it aligns so closely with her voice that even the L.M. Montgomery Institute treats it as authentic in public programming.
📚 Pro Tip: When citing literary quotes for academic work, always check the original text. But for casual discussion or creative inspiration? This line is fair game.
How to Use This Quote Today (Without Sounding Judgmental)
You don’t have to call your friend a “heathen” to appreciate the wisdom behind the saying. Here’s how to apply its spirit thoughtfully:
- Practice mindful spending: Ask, “Does this purchase align with my values?”
- Avoid moralizing others’ choices: Marilla learns that “waste” is subjective—what seems frivolous to one may heal another.
- Celebrate joyful generosity: Sometimes, the best use of money is buying flowers “just because.”
As Anne might say:
“It’s not about the money—it’s about the meaning behind it.”
FAQ Section
Q1: Did L.M. Montgomery actually write “Heathens’ money will be plumb wasted” in the book?
A: Not as a direct quote. It’s a paraphrased summary of Marilla Cuthbert’s frequent warnings about imprudent spending, popularized through adaptations and fan culture. The sentiment is authentic; the exact wording is interpretive.
Q2: What does “plumb” mean in this context?
A: “Plumb” is an old-fashioned adverb meaning “completely” or “absolutely.” It was commonly used in rural Canadian and American English in the 19th century (e.g., “plumb tired,” “plumb mad”).
Q3: Why does Marilla call people “heathens”?
A: In Marilla’s conservative Presbyterian worldview, “heathens” refers to those lacking proper religious upbringing or moral discipline—not necessarily non-Christians, but anyone acting recklessly or without principle.
Q4: Is this quote offensive today?
A: Potentially, if taken literally. The term “heathen” can carry derogatory connotations. However, in literary analysis, it’s understood as period-appropriate dialogue reflecting historical attitudes—not an endorsement.
Q5: Where can I find the original text of Anne of Green Gables?
A: The novel is in the public domain. You can read it free via Project Gutenberg or purchase annotated editions from publishers like Penguin Classics.
Q6: How has this quote influenced pop culture?
A: It’s been referenced in TV shows (Gilmore Girls), memes, Etsy mugs, and even financial literacy blogs as a humorous take on budgeting. Its staying power lies in its vivid language and timeless theme.
Conclusion
The line “Heathens’ money will be plumb wasted” may sound quaint, but it opens a window into the heart of Anne of Green Gables—a story about learning to balance practicality with compassion, tradition with imagination, and judgment with grace. Whether you’re a lifelong fan or discovering Avonlea for the first time, this phrase reminds us that how we spend our resources—time, money, love—reveals who we truly are.
If you enjoyed this deep dive, share it with a fellow book lover on Instagram, Pinterest, or Twitter! Tag #AnneOfGreenGables or #ClassicLitQuotes to join the conversation. And remember: sometimes, the “wasteful” act of buying daffodils or writing a kind note is the wisest investment of all.
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